Rose Medical Center

  • Location: Denver, CO
  • Award: Evidence-Based Leadership Healthcare Organization of the Month
  • Awarded: June 2014

Well known as a Denver institution for 65 years, Rose Medical Center has earned a reputation as Denver’s “baby hospital” while also becoming a leader in comprehensive women’s services, internal medicine, endoscopy, heart and vascular care, orthopedics and joint replacement, bariatric surgery, sports medicine and aesthetic surgery. Rose is a licensed 422-bed acute care hospital centrally located in Denver, Colo., with 1,300 employees, 1,200 affiliated physicians and more than 100 committed volunteers.

Rose was founded in 1945 by a group of Jewish physicians because at that time, Jewish physicians weren’t allowed to practice at other hospitals in Denver. These “nine wise men” had a vision to “serve the need of every creed.” After opening in 1949, Rose became the first hospital in Denver not only to allow Jewish physicians to practice medicine, but it was also the first hospital in Denver to have an African American physician and a female physician on its medical staff.  With these origins in Jewish teachings, traditions and community, Rose’s core values have emerged and developed.

Most recently, Rose has described its vision to be “insanely great for every person, every time.” This vision, first shared by Rose’s CEO Kenneth Feiler, has taken shape in many ways throughout the daily work at Rose and drives the leaders, employees and physicians to redefine their expectations for what truly great care and service looks like.

Rose is part of HealthONE, which is a family of hospitals in Denver that are part of the Continental Division of HCA. HealthONE began its “Culture of Excellence” commitment with the Studer Group in January 2013.

At Rose, the practices recommended by the Studer Group paired perfectly with the quest to be “insanely great.” The evidence-based practices being hardwired that resulted in improved outcomes:

  • Nurse leader rounding
  • Employee rounding
  • Physician rounding
  • Internal customer rounding
  • AIDET that is practiced with each patient
  • Scheduled supervisory monthly meetings with all leaders to monitor progress towards organizational goals and improved communication
  • Quarterly Leadership Development Institutes with the other HealthONE hospitals for professional growth and development
  • Thank you notes to employees and physicians
  • Employee rewards and recognition, managed by an employee-led team
  • Post-discharge clinical calls


The commitment from Rose leaders, employees and physicians has led to many improved and sustained results for quality metrics, patient satisfaction, and employee and physician engagement.

  • Consistently achieves greater than the national 90th percentile for all Core Measures (AMI, heart failure, pneumonia, SCIP, immunizations, stroke and VTE).
  • 4% reduction in readmissions through Q3 2013.
  • Achieved greater than the national 75th percentile for patient satisfaction in 2013 and Q1 2014.
  • Achieving a mortality rate lower than national and HCA averages.
  • Overall employee engagement was the 2nd highest for HCA large hospitals (165 hospitals nationwide) in 2013.
  • First year employee voluntary turnover decreased from 18% to 12.4% in 2013.
  • Rose nurses rate Rose the highest in staffing satisfaction out of all Denver metro hospitals.

With the Culture of Excellence work with the Studer Group, paired with Rose’s focus on quality, safety and service, Rose has been nationally recognized with numerous awards from some of the industry’s top organizations. These awards include: 

  • Top 100 Hospital®, Truven Health Analytics – seven times on list since 1993  
  • Top 25 hospitals for value-based purchasing, as ranked by Becker’s Hospital Review – 2014
  • One of the “150 Best Places to Work in Healthcare” according to Becker’s Healthcare - 2014
  • Recognition by the American Hospital Association for reductions in re-admissions - 2014
  • NDNQI Award for Outstanding Nursing Quality from the American Nurses Association – 2013
  • Commission on Cancer Outstanding Achievement Award - 2013
  • Joint Commission Top Performer on Key Quality Measures– 2012, 2011, 2010
  • American Nurses Credentialing Center Pathway to Excellence™ Certification – 2011

Rose’s commitment to providing evidence-based care and outstanding service has also led to the designation of many high-quality programs at Rose, including:

  • Accredited Chest Pain Center
  • Accredited Breast Center
  • Bariatric Center of Excellence
  • Center of Excellence for Minimally Invasive Gynecology
  • Gold Seal of Approval™ for Spine Surgery and Knee and Hip Replacement by The Joint Commission
  • Primary Stroke Center as designated by The Joint Commission

“Given our history and vision of our founders to be a hospital that meets the needs of everyone in our community, we felt that the pairing with the Studer Group was essential to achieving our vision to be insanely great,” said Lynne Wagner, Chief Nursing Officer and Studer Group champion at Rose Medical Center. “We truly believe that the evidence-based practices they have provided have helped us realize and sustain results that are insanely great for our patients, employees and physicians.”

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