Maximize Your Speaker

Booking a keynote speaker represents a serious investment - which is why many organizations often choose to extend the value of that investment through promotional activities.

Here are a few suggestions that previous Studer Group audiences have found especially helpful.

RUN INTERNAL NEWSLETTER ARTICLES BEFORE THE ADDRESS.

Your organization's newsletter is an ideal place to generate excitement about your speaker's upcoming keynote address. You can start with a short teaser article about who your event's keynote speaker will be (such as "see our next issue about which best-selling author and health care expert will be delivering the keynote address at our annual event."). You can then follow it up with a full article providing your audience with details about your speaker's background.

USE THE "GENUINE ARTICLE."

Many of Studer Group's speakers have authored informative articles on health care excellence that Studer Group can make available to you at no cost. For example, Quint Studer's recent article on reducing leader variance would be an effective forerunner to his presentation. Running one of these articles in your newsletter or sending them via mail is an ideal way to introduce the audience to your speaker and his or her background. To view available articles, please go to articles under tool and knowledge.

USE WEB TOOLS.

Never underestimate the value of internet and web-based promotions. Advance stories or bylined articles can be disseminated via e-mail to various members of your organization, or you can post the stories on your web site and drive traffic there.

PURCHASE DISCOUNTED COPIES OF HARDWIRING EXCELLENCE.

Individual copies of Studer Group founder and CEO Quint Studer's book, Hardwiring Excellence, are available for $26 in hardcover and $18 in softcover. Discounts are available for organizations ordering 40 or more books.