Practicing Excellence: 5 Reasons to Engage Physicians
"An organization that creates a culture of excellence becomes a living, breathing advertisement for itself from the testimony of every patient who walks through the doors,” says Stephen Beeson, MD, author of Practicing Excellence: A Physician’s Manual to Exceptional Health Care. "Organizations that rise to the top are often led by engaged physicians who lead by example."
Here are five ways your organization will benefit when you get physicians on board:
1. Improve patient compliance. Patient non-compliance is one of the biggest problems in health care. But in spite of billions of dollars our nation spends on prescription medications and pharmaceutical development, physicians often fail to spend the two critical minutes patients need on information to comply.
2. Increase growth, market share, and loyalty. It's a fact: Nearly 70% of health care choices are made by word of mouth. Very satisfied patients are loyal to their physicians and will stay in their care, even if they must make financial sacrifice or risk inconvenience.
3. Lower risk of malpractice litigation. Studies show that the principle predictors of malpractice risk are physician conduct and communication, rather than poor clinical outcomes.
4. Improve staff performance through physician leadership. A healthy physiciannurse relationship is a competitive advantage that drives clinical outcomes, patient safety, and staff retention.
5. Improve physician satisfaction through collaboration and collegiality.
Physicians serving each other through cooperation and consensus will sustain the health, commitment, sanity, vigor and spirit of your physicians to do the work of caring for others.
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