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Create Physician Loyalty that Joint Venture Firms Can’t Beat By Brian C. Robinson, Studer Group Executive Vice President |
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Recently I was talking with a physician who was relaying his frustration with delays and inconsistencies at his local hospital. As he spoke, I couldn’t help but think about my own experiences as a frequent flyer. While I’m not a physician, I tend to remember and recount the needless delays and frustrations I experience with airlines in the same kind of technicolor that he does when he speaks about the hospital.
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Re-Recruit New Physicians...
Create engagement early with CEO Audrey Meyers, Valley Health System, Ridgewood NJ |
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There's a reason that Valley Health System in Ridgewood, NJ has the third highest physician satisfaction in the entire Press Ganey database. Leaders demonstrate an unrelenting commitment to physician satisfaction. (Valley, which has a medical staff of 700, is also a 2007 Studer Group Fire Starter award winner.)
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Build A Shared Agenda... Doctors want safety, quality and efficiency with CEO Bo Boulenger, Baptist Hospital of Miami, Miami FL |
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We need to get over the fact that we’re occasional competitors with physicians and find common ground,” says Bo Boulenger, CEO of Baptist Hospital Miami in Miami, FL. “If you engage physicians on quality, operational efficiency, and safety—reducing adverse patient events for example—physicians will become your allies in realizing meaningful improvements.”
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Transparency Gets Results... Sharing valid data improves performance with CEO Donna Mills, Sharp Rees-Stealy Medical Centers, San Diego CA |
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In the last five years, Sharp Rees-Stealy Medical Group, a large multi-specialty group practice, has driven patient satisfaction from the 25th to 72nd percentile through a transition to a performance culture of full transparency with physicians. As a result, the medical practice was the number one ranked medical group in California at the end of 2007 in quality and service by the Blue Cross Quality Report Card. Sharp Rees-Stealy is also a 2006 Studer Group Fire Starter award winner.
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Round on Referring Physicians... Focus, fix and follow up with CEO John Fitzgerald, Inova Fair Oaks Hospital, Fairfax, VA |
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In the past five years, 182-bed Inova Fair Oaks Hospital in Fair Oaks, VA has moved physician satisfaction from the 71st to 99th percentile (Professional Research Consultants) in their quest to be the leading hospital in the nation by 2012.
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You Speak. We Listen. Effective communication creates partnership with CEO Rick Floyd, Sherman Hospital, Elgin IL |
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In the last year, Sherman Hospital in Elgin, IL moved their physician satisfaction from the 52nd to the 93rd percentile (Press Ganey). How did they do it? CEO Rick Floyd credits the gains to “aggressive communication.”
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Hire the Right Physicians... Questions to ask for a good fit with CEO Stephen Pennington, Hugh-Chatham Hospital, Elkin NC |
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"It takes more than stamina, special training, a good salary, and comfortable shoes to succeed in healthcare,“ says CEO Stephen Pennington of Hugh-Chatham Hospital, a small community hospital in Elkin, NC. “You have to love people.”
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Wowing Physician Splitters... How trust moves business with CEO Garry Gause, Brookwood Medical Center, Birmingham AL |
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At Brookwood Medical Center, a 576-bed tertiary care center located in the highly competitive marketplace of Birmingham, AL, physician retention is high (98.3%). Patients give high marks on the HCAHPS survey as well, with a score of 89% of patients surveyed who responded “always” to the composite question on doctor communication.
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Deal with Difficult Doctors... Identify, measure, and address unprofessional behaviors with Associate Dean for Clinical Affairs Gerald B. Hickson, MD, Vanderbilt Medical Center, Nashville TN |
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"It takes more than stamina, special training, a good salary, and comfortable shoes to succeed in healthcare,“ says CEO Stephen Pennington of Hugh-Chatham Hospital, a small community hospital in Elkin, NC. “You have to love people.”
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| Contributors |
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Brian C. Robinson, a 25-year healthcare veteran, is a former CEO of small rural hospitals, large academic medical centers and multi-facility hospital systems. Currently, he is executive vice president at Studer Group. |
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Christina Román brings nearly 20 years of experience writing on healthcare to her role as managing editor of Hardwired Results. |
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